When an SBU has become a _____________,it is essential to either invest in it heavily to gain better market share,acquire competitors to get the necessary market share,reposition its products,or drop it.
A) cash cow
B) star
C) dog
D) problem child

Question

Quizplus · Accepted Answer

A "problem child" or "question mark" is an SBU with low market share in a high-growth market. It requires significant investment to improve its position, or it may need to be divested if it cannot become a leader.

When an SBU Has Become a _____________,It Is Essential to Either