In the context of the Boston Consulting Group's (BCG's) portfolio matrix,which of the following is true of SBUs considered to be question marks?
A) They operate in a high-growth industry with a low market share.
B) They generate more cash than they need to maintain their market share.
C) They have low growth potential and a small market share.
D) They do not require any cash to maintain their market.
Correct Answer:
Verified
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