Which of the following terms states that costs decline at a predictable rate as experience with a product increases?
A) Ansoff's strategic opportunity matrix
B) Experience curve
C) Marketing myopia
D) Market opportunity analysis (MOA)

Question

Quizplus · Accepted Answer

The experience curve states that costs decline at a predictable rate as experience with a product increases.

Which of the Following Terms States That Costs Decline at a Predictable