Which of the following is an example of a competitive advantage due to a product/service differentiation?
A) Receipt of government subsidies
B) Control of overhead costs
C) Establishment of a brand name
D) Procurement of inexpensive raw materials

Question

Quizplus · Accepted Answer

Establishment of a brand name is an example of product/service differentiation, as it distinguishes a company's offerings from competitors, creating a competitive advantage.

Which of the Following Is an Example of a Competitive