The collection and interpretation of data about forces,events,and relationships in the external environment that may affect the organization's future or its marketing plan implementation is called:
A) SWOT analysis.
B) environmental scanning.
C) competitive advantage.
D) cost competitive advantage.

Question

Quizplus · Accepted Answer

Environmental scanning involves the collection and interpretation of data about forces, events, and relationships in the external environment that may affect the organization's future or its marketing plan implementation.

The Collection and Interpretation of Data About Forces,events,and Relationships in the External