Which of the following does a business exhibit when it describes itself in terms of goods and services rather than in terms of the benefits customers seek?
A) Marketing myopia
B) Marketing inertia
C) Marketing dissonance
D) Marketing blockage

Question

Quizplus · Accepted Answer

Marketing myopia occurs when a business focuses on its products rather than on the benefits and experiences sought by customers, leading to a narrow view of its market.

Which of the Following Does a Business Exhibit When It