Which of the following encompasses the activities of selecting and describing one or more target markets and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets?
A) Marketing strategy
B) Marketing objective
C) Marketing mix
D) Market opportunity analysis

Question

Quizplus · Accepted Answer

A marketing strategy involves selecting and describing target markets and developing a marketing mix to create satisfying exchanges with those markets.

Which of the Following Encompasses the Activities of Selecting and Describing