Which one of the following is a hallmark of relationship marketing?
A) Aggressive sales techniques
B) Focusing on internal capabilities of the firm
C) Long-term focus on customer needs
D) Enhancing individuals' and society's long-term best interests

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building long-term relationships with customers by understanding and meeting their needs.

Which One of the Following Is a Hallmark of Relationship