ABC Apparel follows a market-oriented approach,whereas XYZ Apparel believes in a sales-oriented approach.Considering their approaches,it is evident that ______ has/have a competitive edge in today's market.
A) ABC Apparel
B) XYZ Apparel
C) both
D) neither

Question

Quizplus · Accepted Answer

A market-oriented approach focuses on understanding and meeting customer needs, which is generally more effective in today's competitive market environment compared to a sales-oriented approach that emphasizes selling existing products.

ABC Apparel Follows a Market-Oriented Approach,whereas XYZ Apparel Believes in a Sales-Oriented