Which of the following activities is not required to achieve a market orientation?
A) Obtaining information about customers,competitors,and markets
B) Examining information about customers,competitors,and markets from a business perspective
C) Employing a high-quality sales force to aggressively promote goods and services
D) Determining and implementing actions to provide and deliver added value to customers

Question

Quizplus · Accepted Answer

Employing a high-quality sales force to aggressively promote goods and services is more related to a sales orientation rather than a market orientation, which focuses on understanding and meeting customer needs.

Which of the Following Activities Is Not Required to Achieve