A market-oriented firm has a competitive advantage over its sales-oriented counterpart because ______.
A) it focuses on aggressive sales techniques to sell its products
B) it focuses primarily on the internal capabilities of the firm
C) it enhances individuals' and society's long-term best interests
D) it defines its business in terms of benefits its customers seek

Question

Quizplus · Accepted Answer

A market-oriented firm defines its business in terms of the benefits its customers seek, which allows it to better meet customer needs and preferences, thus gaining a competitive advantage over a sales-oriented firm that focuses more on selling products than on understanding customer desires.

A Market-Oriented Firm Has a Competitive Advantage Over Its Sales-Oriented