In the context of on-demand marketing,which statement is true of a sales-oriented firm?
A) It carefully identifies market segments.
B) It extensively uses relationship marketing strategies.
C) It extensively uses personal selling and advertising.
D) It increases sales by creating customer value and satisfaction.

Question

Quizplus · Accepted Answer

A sales-oriented firm focuses on increasing sales through aggressive personal selling and advertising rather than creating customer value and satisfaction.

In the Context of On-Demand Marketing,which Statement Is True of a Sales-Oriented