Marketing control is a process whereby management generates information on performance, such as efficient allocation of marketing effort.

Name: Marketing control is a process whereby management generates information on performance, such as efficient allocation of marketing effort.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Marketing control involves evaluating and monitoring marketing strategies and activities to ensure they meet objectives, including the efficient allocation of resources.

Marketing Control Is a Process Whereby Management Generates Information on Performance