Flagstaff Electrical Supply wonders whether they are spending too much or too little on various elements in their marketing program. Which of the following tools would appear to be most appropriate in examining the efficiency of operations?

Question

Quizplus · Accepted Answer

Expense-to-sales ratio analysis is used to evaluate the efficiency of marketing expenditures by comparing expenses to sales revenue, helping determine if spending is proportionate to sales performance.

Flagstaff Electrical Supply Wonders Whether They Are Spending Too Much