Strategic control is operationalized through the marketing audit.
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Q18: The central focus of a marketing audit
Q19: Marketing control is a process whereby management
Q20: One component of the balanced scorecard centers
Q21: _ is an assessment of how the
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Q24: The purpose of annual plan control is
Q25: _ reveals the links between performing particular
Q26: The _ is a comprehensive, periodic and
Q27: Important implementation skills for marketers include interacting,
Q28: According to the text, "dashboards" are a
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