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Expertise Coordination Is the Process of

Question 3

Multiple Choice

Expertise coordination is the process of


A) integrating the functions of finance and operations with sales
B) working with top management to help engage the top level managers in the sales process
C) diagnosing customer requirements and assembling an ad hoc team of internal experts who possess the skills to deliver a superior customer solution.
D) evaluating competitive offers and developing plausible approaches for surpassing those offers in the mind of prospective customers
E) All of the answer choices.

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