The need to employ more than one type of industrial channel of distribution arises as a result of:
A) different target markets sought by the firm.
B) a geographically concentrated market.
C) different marketing tasks associated with different products produced by the firm.
D) both a different target markets sought by the firm and different marketing tasks associated with different products produced by the firm.
E) all of the answer choices.
Correct Answer:
Verified
Q19: Channel member motivation begins with the understanding
Q20: A source of conflict between business marketers
Q21: Which of the following statements concerning the
Q22: Concerning the compensation of manufacturers' representatives, the
Q23: The industrial distributor:
A)takes title to the product
Q25: Manufacturer's representatives are paid on a salary
Q26: The channel strategy that does not utilize
Q27: The geographic dispersion of customers and competitive
Q28: The channel strategy that involves the utilization
Q29: The backbone of channel design is the
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