In segmenting, customers may be categorized into tiers based on estimates of the future.
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Q29: Recent research on forecasting techniques indicates that
Q30: Market segmentation is:
A)more useful to consumer goods
Q31: Qualitative sales forecasting techniques provide a systematic
Q32: Microsegmentation focuses within macro segments.
Q33: Regression methods of forecasting require considerable historical
Q35: In time series analysis, the seasonal component
Q36: The primary advantage of the Executive Judgement
Q37: The cycle component in a time series
Q38: Which of the following statements concerning business
Q39: The sales force composite approach to forecasting
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