Which of the following statements concerning business market segmentation is(are) true?
A) The decision to enter a particular market segment carries with it significant long-term resource commitments for the industrial firm.
B) In evaluating alternative bases for segmentation, the marketer is attempting to identify good predictors of differences in buyer behavior.
C) Segmentation decisions can be reversed more easily in the business market than in the consumer market.
D) all of the answer choices.
E) Both the decision to enter a particular market segment carries with it significant long-term resource commitments for the industrial firm and in evaluating alternative bases for segmentation, the marketer is attempting to identify good predictors of differences in buyer behavior.
Correct Answer:
Verified
Q33: Regression methods of forecasting require considerable historical
Q34: In segmenting, customers may be categorized into
Q35: In time series analysis, the seasonal component
Q36: The primary advantage of the Executive Judgement
Q37: The cycle component in a time series
Q39: The sales force composite approach to forecasting
Q40: Regression models are useful to industrial firms
Q41: A successful implementation of a segmentation strategy
Q42: Lansing Motor Works produces a line of
Q43: All of the following are potential micro
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents