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Marketing Study Set 15
Quiz 6: Understanding Organizations As Customers
Path 4
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Question 21
Multiple Choice
The NAICS provides common industry definitions for
Question 22
Multiple Choice
Federal, state, and local agencies that buy products and services for the constituents they serve are referred to as
Question 23
Multiple Choice
Archer Daniels Midland Co. (ADM) is the world's largest cocoa-bean processor. It buys cocoa beans and converts them into cocoa powder and cocoa butter, which it then sells to companies like Hershey's that manufacture consumer products containing chocolate. ADM is operating in ________ market.
Question 24
Multiple Choice
The acronym NAICS stands for
Question 25
Multiple Choice
The City of Denver contracts with Solid Waste Management to provide trash collection services for its citizens. The city is operating as
Question 26
Multiple Choice
The North American Industry Classification System (NAICS)
Question 27
Multiple Choice
European Style Furniture (ESF) , headquartered in New York, acquires fine furniture from several high-quality manufacturers in Europe and enjoys exclusive distribution rights from them to sell to furniture stores throughout the United States. In this context, ESF is most likely classified as
Question 28
Multiple Choice
Wholesalers and retailers that buy physical products and resell them without any reprocessing are referred to as
Question 29
Multiple Choice
Keystone Foods, which invented the individual quick freeze process for beef, provides McDonald's with millions of pounds of chicken, beef, and fish annually for use in its restaurants. The firm sources the animal proteins from farms and processes them in a variety of ways, such as breading or freezing, before selling them to McDonald's. Keystone is operating in ________ market.
Question 30
Multiple Choice
The North American Industry Classification System (NAICS) designates industries with a numerical code in a defined structure. A six-digit coding system is used. The first two digits designate
Question 31
Multiple Choice
Corning, Inc., which transforms an exotic blend of materials to create optical fiber capable of carrying much of the telephone traffic in the United States on a single strand, is operating in ________ market.