The initial stage in the consumer purchase decision process involves perceiving a difference between a person's ideal and actual situations big enough to trigger a decision. What is this stage called?
A) prepurchase behavior
B) alternative evaluation
C) purchase decision
D) problem recognition
E) information search

Question

Quizplus · Accepted Answer

The initial stage in the consumer purchase decision process is called "problem recognition," where the consumer perceives a difference between their ideal and actual situation, prompting them to consider making a purchase.

The Initial Stage in the Consumer Purchase Decision Process Involves