There are five stages in the consumer purchase decision process. The last stage is
A) information search.
B) purchase decision.
C) alternative evaluation.
D) postpurchase behavior.
E) problem resolution.

Question

Quizplus · Accepted Answer

The last stage in the consumer purchase decision process is postpurchase behavior, where consumers reflect on their purchase decision and experience satisfaction or dissatisfaction.

There Are Five Stages in the Consumer Purchase Decision Process