The third stage in the consumer purchase decision process involves appraising brands in the consideration set based on the important criteria (both objective and subjective) identified during the information search step. What is this stage called?
A) postpurchase behavior
B) alternative evaluation
C) purchase decision
D) problem recognition
E) information search

Question

Quizplus · Accepted Answer

The third stage in the consumer purchase decision process is called "alternative evaluation," where consumers assess the brands in their consideration set based on the criteria identified during the information search.

The Third Stage in the Consumer Purchase Decision Process Involves