Which of the following statements about the VALS framework is false?
A) Consumers are inspired by one of three primary motivations: ideals, achievement, and self-expression.
B) Consumers are motivated to buy products and services and seek experiences that give shape, substance, and satisfaction to their lives.
C) The VALS framework seeks to explain why and how consumers make purchase decisions.
D) The VALS framework identifies eight consumer segments.
E) A consumer's gender and age have the most substantial effect on placement within a VALS consumer segment.

Question

Quizplus · Accepted Answer

The VALS framework primarily segments consumers based on their psychological traits and motivations rather than demographic factors like gender and age.

Which of the Following Statements About the VALS Framework Is