In the VALS framework, two segments are not confined to a single primary motivation and stand apart based on their abundance or lack of
A) ideals.
B) rewards.
C) self-expression.
D) achievement.
E) resources.

Question

Quizplus · Accepted Answer

In the VALS framework, Innovators and Survivors are the two segments that are distinguished by their abundance or lack of resources, rather than a single primary motivation. Innovators have high resources, while Survivors have low resources.

In the VALS Framework, Two Segments Are Not Confined to a Single