In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as ________, have high resources and a me-first, my family-first attitude. They are successful and work-oriented.
A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers

Question

Quizplus · Accepted Answer

Achievers are motivated by achievement and have high resources. They are successful, work-oriented, and value products that demonstrate success to their peers.

In the VALS Framework, Consumers Motivated by Achievement Look for Products