People to whom an individual looks as a basis for self-appraisal or as a source of personal standards are referred to as
A) action-oriented consumers.
B) spokespersons.
C) opinion leaders.
D) social classes.
E) reference groups.

Question

Quizplus · Accepted Answer

Reference groups are groups of people that individuals use as a standard for evaluating themselves and their own behavior, serving as a source of personal standards and self-appraisal.

People to Whom an Individual Looks as a Basis for Self-Appraisal