The specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use is referred to as
A) a brand community.
B) VALS.
C) an opinion leader.
D) a social class.
E) a buzz group.
Correct Answer:
Verified
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A) is the top consumer information source
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A) the relatively permanent,
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Q300: A brand community is a specialized form
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