Question 1

A company can protect its competitive position under ________, which gives inventors of new and novel products the right to exclude others from making, using, or selling products that infringe on the invention.

Accepted Answer

Patent law provides inventors with the exclusive rights to their inventions, preventing others from making, using, or selling the invention without permission.

Question 2

The Digital Millennium Copyright Act, signed in 1998,

Accepted Answer

The Digital Millennium Copyright Act (DMCA) was designed to improve the protection of copyrighted digital products by addressing issues related to digital rights management and copyright infringement in the digital age.

Question 3

The federal government enacted the ________ to make it unlawful to discriminate in prices charged to different purchasers of the same product, where the effect may substantially lessen competition or help to create a monopoly.

Accepted Answer

The Robinson-Patman Act was enacted to prohibit anticompetitive practices by producers, specifically price discrimination, which could harm competition or lead to monopolies.

Question 4

Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?

Accepted Answer

The Consumer Product Safety Act was enacted in 1972 as a response to the consumer movement of the 1960s, aiming to protect the public against unreasonable risks of injury from consumer products.

Question 5

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce, but it does not

Accepted Answer

The answer of Registration under the Lanham Act provides important...

Question 6

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?

Accepted Answer

Coca-Cola must prevent its trademark from becoming generic to maintain exclusive rights and protect its brand identity.

Question 7

Consumerism refers to

Accepted Answer

Consumerism refers to the grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions.

Question 8

Each year, the U.S. Army shoots an estimated 200 million rounds of lead bullets at target practice areas across the United States. Pentagon officials, in response to environmentalists' concerns over lead poisoning in the soil, have invested over $12 million to develop an environmentally safe tungsten bullet. This is an example of one of the outcomes of

Accepted Answer

The development of environmentally safe tungsten bullets in response to concerns over lead poisoning is an example of consumerism, which involves the protection and promotion of consumer interests, including environmental concerns.

Question 9

The two major purposes for any trademark statute are to

Accepted Answer

Trademarks protect the firm by ensuring exclusive rights to use the mark, and they protect consumers by reducing confusion about the source of goods or services.

Question 10

The purpose of patent law is to

Accepted Answer

Patent law is designed to protect inventors by granting them exclusive rights to their inventions, preventing others from making, using, or selling the invention without permission.

Question 11

The Lanham Act

Accepted Answer

The Lanham Act provides for the registration of trademarks, which helps protect the trademark owner's rights and prevents others from using similar marks that could cause confusion.

Question 12

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as

Accepted Answer

Consumerism is the movement that began in the 1960s aimed at increasing the rights and power of consumers in their dealings with institutions.

Question 13

The popular cupcake chain Sprinkles, which first launched in Southern California in 2005, recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles. The latter was forced to change its name to Pink Cupcake Shack because it was apparently violating provisions of the

Accepted Answer

The Lanham Act is a federal statute that governs trademarks, service marks, and unfair competition, which is relevant in cases of trademark infringement like the one described.

Question 14

The Child Protection Act (1966) and the Nutritional Labeling and Education Act (1990) are examples of

Accepted Answer

These acts specify requirements for products to ensure safety and provide necessary information to consumers.

Question 15

The manufacturers of Kleenex tissues, Band-Aid bandages, and Clorox bleach may be concerned that their brand names will become generic for the product category. The legislation most likely to address this issue is the

Accepted Answer

The Lanham Act addresses trademark protection, which is relevant for preventing brand names from becoming generic terms for product categories.

Question 16

All of the following federal laws are designed to protect consumers except which?

Accepted Answer

The Digital Millennium Copyright Act is primarily focused on copyright protection and digital rights management, not consumer protection.

Question 17

The purpose of ________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Accepted Answer

Copyright law gives the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

Question 18

The Lanham Act cannot protect the rights to a trademark if

Accepted Answer

The Lanham Act cannot protect a trademark if it has become generic, as it no longer serves the purpose of identifying the source of goods or services.

Question 19

The ________ provides for registration of a company's trademark, such as the Nike swoosh.

Accepted Answer

The Lanham Act provides the legal framework for trademark registration and protection in the United States, including company trademarks like the Nike swoosh.

Question 20

What is the purpose of copyright law?

Accepted Answer

Copyright law is designed to give authors and creators exclusive rights to their works, allowing them to control how their works are used and to benefit financially from them.

Quiz 3: Scanning the Marketing Environment