FloNetwork, Inc., is a company that has developed automation solutions for electronic marketing. Its software is able to handle all aspects of permission marketing-based campaigns from list generation and e-mail deployment to real-time tracking and in-depth analysis. To sell its system, the company conducts educational programs targeted to the technical staff in a prospective customer's information technology (IT) department to discuss recent technological developments with the product. In this situation, FloNetwork uses
A) partnership selling.
B) seminar selling.
C) conference selling.
D) sales engineers.
E) formula selling.

Question

Quizplus · Accepted Answer

FloNetwork uses seminar selling, which involves conducting educational programs to inform and educate potential customers, particularly the technical staff, about the product and its technological advancements.