Russ Berry Co. is a company that makes gifts and collectibles. When its southeastern sales representative is driving through a community on her way to make a sales call, she looks for small independent florists and gift shops. When she finds a retailer she knows is not carrying Russ products, she stops and makes a sales call. The company's sales rep uses ________ to find its prospects.
A) stimulus-response selling
B) order taking
C) cold canvassing
D) formula selling
E) telemarketing

Question

Quizplus · Accepted Answer

Cold canvassing involves approaching potential customers without prior contact or appointment, which is what the sales representative is doing by stopping at shops unannounced.