A need-satisfaction presentation format that involves adjusting the presentation to fit the selling situation, such as knowing when to offer solutions and when to ask for more information, is referred to as
A) relationship selling.
B) adaptive selling.
C) consultative selling.
D) proactive selling.
E) cooperative selling.

Question

Quizplus · Accepted Answer

Adaptive selling involves tailoring the sales presentation to the specific needs and situation of the customer, adjusting the approach as necessary to effectively address the customer's concerns and requirements.

A Need-Satisfaction Presentation Format That Involves Adjusting the Presentation to Fit