The practice of using team selling to focus on important customers so as to build mutually beneficial, long-term, cooperative relationships is referred to as
A) key account management.
B) relationship marketing.
C) relationship selling.
D) customer account management.
E) needs-satisfaction selling.

Question

Quizplus · Accepted Answer

Key account management involves using team selling to focus on important customers to build long-term, cooperative relationships.

The Practice of Using Team Selling to Focus on Important