One reason follow-up is so important is that research shows that the cost and effort to obtain repeat sales from a satisfied customer is roughly ________ that necessary to gain a sale from a new customer.
A) one-quarter
B) one-half
C) the same as
D) twice
E) triple

Question

Quizplus · Accepted Answer

Research indicates that it is generally less costly and requires less effort to sell to existing customers than to acquire new ones, with repeat sales costing about half as much.

One Reason Follow-Up Is So Important Is That Research Shows