Canam Canada specializes in the fabrication of steel joists, joist girders, and steel deck for use in commercial construction. Canam Canada offers value-added engineering support, architectural flexibility, and customized solutions and services. Canam Canada uses team selling that focus on important customers to build mutually beneficially, long-term, relationships. Teams include sales, service, and technical personnel to work exclusively with assigned customers. Canam's salesforce practices are an example of
A) unique account management.
B) key account management.
C) specialty account management.
D) one-of-a-kind account management.
E) consultative account management.

Question

Quizplus · Accepted Answer

Key account management involves focusing on important customers to build long-term, mutually beneficial relationships, often using a team approach.

Canam Canada Specializes in the Fabrication of Steel Joists, Joist