During Super Bowl 50, Taco Bell unveiled a new offering for the U.S. market, the "quesalupa," a hybrid of a quesadilla and a chalupa. Here, Taco Bell was using a ________ strategy.
A) product development
B) market development
C) market penetration
D) diversification
E) market saturation

Question

Quizplus · Accepted Answer

Taco Bell was using a product development strategy by introducing a new product, the "quesalupa," to its existing market.

During Super Bowl 50, Taco Bell Unveiled a New Offering