Figure 2-5
-Quadrant A in Figure 2-5 above represents the marketing strategy of
A) market penetration.
B) product development.
C) market development.
D) product penetration.
E) diversification.

Question

Figure 2-5
-Quadrant A in Figure 2-5 above represents the marketing strategy of
A) market penetration. 
B) product development. 
C) market development. 
D) product penetration. 
E) diversification.

Quizplus · Accepted Answer

Market penetration is a strategy aimed at increasing sales of existing products in existing markets, which is typically represented in the first quadrant of strategic planning models like the Ansoff Matrix.

Figure 2-5 -Quadrant a in Figure 2-5 Above Represents the Marketing Strategy