An approach whereby an organization allocates its marketing mix resources to reach its target markets and achieve a competitive advantage is
A) the tactical marketing process.
B) situational analysis.
C) diversification analysis.
D) synergy analysis.
E) the strategic marketing process.

Question

Quizplus · Accepted Answer

The strategic marketing process involves allocating marketing mix resources to reach target markets and achieve a competitive advantage.

An Approach Whereby an Organization Allocates Its Marketing Mix Resources