Tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select among alternative versions of the advertisement are referred to as
A) posttests.
B) pretests.
C) test screenings.
D) aided recall testing.
E) sales tests.

Question

Quizplus · Accepted Answer

Pretests are conducted before an advertisement is placed to evaluate its effectiveness and ensure it communicates the intended message.

Tests Conducted Before an Advertisement Is Placed in Any Medium