In a ________, the test ad is placed in a collection with several other ads, and consumers are asked to read through the collection. Afterward, subjects are asked for their impressions of the ads on several evaluative scales.
A) theater test
B) range test
C) group test
D) portfolio test
E) jury test

Question

Quizplus · Accepted Answer

In a portfolio test, the test ad is placed among other ads, and consumers evaluate the ads after reviewing the collection.

In a ________, the Test Ad Is Placed in a Collection