Because advertising is expensive, marketers want to be certain the advertisements they run communicate the intended message to the target audience. In order to accomplish this communication goal, marketers conduct ________ before advertisements are placed in a medium.
A) pretests
B) double blind tests
C) efficacy trials
D) aided recall tests
E) sales tests

Question

Quizplus · Accepted Answer

Pretests are conducted before advertisements are placed to ensure they effectively communicate the intended message to the target audience.

Because Advertising Is Expensive, Marketers Want to Be Certain the Advertisements