The promotion-to-sales ratio can be used by managers to make year-to-year comparisons of their programs or to compare with
A) calculated break-even points.
B) estimated return on investments.
C) promotion-to-expense ratios.
D) competitors or industry averages.
E) advertising-to-sales promotion ratios.
Correct Answer:
Verified
Q218: The _ audience is defined as the
Q219: During the planning phase of the promotion
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Q221: The owner of a cosmetics start-up told
Q222: A major fallacy of _ budgeting is
Q224: A common way to assess the effectiveness
Q225: In the hierarchy of effects, a favorable
Q226: Managers often use the promotion-to-sales ratio on
Q227: In the hierarchy of effects, evaluation refers
Q228: Percentage of sales budgeting refers to
A) matching
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