To reduce the uncertainty created by ________ properties, service consumers turn to personal sources of information such as opinion leaders, early adopters, and reference group members during the purchase decision process.
A) search
B) credence
C) experience
D) expertise
E) quality

Question

Quizplus · Accepted Answer

Credence properties are attributes of a service that are difficult to evaluate even after consumption, leading consumers to rely on personal sources for information.

To Reduce the Uncertainty Created by ________ Properties, Service Consumers