Which of these statements regarding service branding is most accurate?
A) Unlike products, services do not use subbranding.
B) Service providers must include the word service in their brand names to assure that customers are not purchasing a tangible product.
C) Service firms with a well-established brand reputation will find it easier to introduce new services than those without a brand reputation.
D) Many consumers are suspicious of service providers that offer too many service line extensions.
E) Many service organizations, such as banks, hotels, and restaurants, do not rely heavily on branding because of the extent to which they are people-, not equipment-based services.

Question

Quizplus · Accepted Answer

Service firms with a strong brand reputation can leverage their brand equity to introduce new services more easily, as customers are more likely to trust and try new offerings from a brand they already recognize and value.

Which of These Statements Regarding Service Branding Is Most Accurate