While there are the four Ps of marketing, there are the ________ Ps of services marketing.
A) three
B) five
C) six
D) seven
E) eight
Correct Answer:
Verified
Q141: Recent surveys of consumers have indicated that
Q142: Which of these statements regarding service branding
Q143: Relationship marketing provides several benefits for service
Q144: One tool available to marketers that are
Q145: Many service businesses use off-peak pricing to
Q147: Because of the intangible nature of services,
Q148: Tuition, charges, fares, fees, and rates are
Q149: All of these comprise the seven Ps
Q150: An expanded marketing mix for services that
Q151: A major factor in developing a service
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