The FedEx brand name suggests that its service is credible and fast. This perception is important because of which unique characteristic of services?
A) inventory costs
B) inseparability
C) inconsistency
D) invisibility
E) intangibility

Question

Quizplus · Accepted Answer

Intangibility refers to the fact that services cannot be seen, touched, or measured like physical products, making brand perception crucial for conveying credibility and speed.

The FedEx Brand Name Suggests That Its Service Is Credible