All of these are true about the price element of services except which?
A) Price can be referred to in a variety of terms.
B) Price can affect consumer perceptions of the service.
C) Price can be kept consistent through the use of off-peak pricing.
D) Price can be used in capacity management.
E) Price can be used in services to imply a higher quality.

Question

Quizplus · Accepted Answer

Price cannot be kept consistent through the use of off-peak pricing; instead, off-peak pricing is used to vary prices to manage demand and capacity.

All of These Are True About the Price Element of Services