Place or distribution is a major factor in developing a service marketing strategy because of the ________ of services.
A) inventory
B) inseparability
C) inconsistency
D) intangibility
E) information

Question

Quizplus · Accepted Answer

Inseparability refers to the fact that services are produced and consumed simultaneously, making the place or distribution crucial in service marketing strategy.

Place or Distribution Is a Major Factor in Developing a Service