Mattel has a contractual agreement to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes. Colgate pays Mattel a fee for the use of the Barbie name and image. This is an example of
A) brand licensing.
B) co-branding.
C) generic branding.
D) reseller licensing.
E) mixed branding.
Correct Answer:
Verified
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