Companies can choose from several different branding strategies. Kohl's, with its own Croft & Barrow, SONOMA Goods for Life, and Apt. 9 brands that offer men's and women's apparel and footwear, accessories and home goods in its stores, is using a ________ strategy.

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Kohl's is using a private branding strategy, where it sells products under its own store brands like Croft & Barrow, SONOMA Goods for Life, and Apt. 9, which are exclusive to its stores.

Companies Can Choose from Several Different Branding Strategies